Your guests are arriving from AI. Are you tracking them?
GA4 reports ChatGPT visitors as 'direct.' Google AI Overview referrers are indistinguishable from standard organic. Everywhere records every session first-party, detects AI referrers and auto-appended UTM tags across 17 AI platforms, and shows AI as a share of your real traffic — plus the AI crawlers reading your pages.
17
AI Platforms
ChatGPT · Perplexity · Gemini · more
2min
Setup Time
One GTM tag, no developer needed
20
AI Bots Tracked
GPTBot · ClaudeBot · Perplexity & more
Live
Attribution
First-party session tracking
GA4 can't see your AI traffic. We can.
When someone follows a link from a ChatGPT response, the referrer is usually stripped and GA4 marks the session as 'direct.' When a visitor arrives from a Google AI Overview, GA4 lumps it in with standard organic. Everywhere records every session first-party, detects surviving AI referrers and the UTM tags AI platforms auto-append to their links (ChatGPT tags outbound links with utm_source=chatgpt.com), and reports AI as a share of your real total traffic.
- Counts AI crawler and agent hits (GPTBot, ClaudeBot, Perplexity) via server-side WordPress tracking — traffic no JavaScript analytics tool can see
- Distinguishes Google AI Overview traffic from standard organic search
- Identifies 17 AI platforms including ChatGPT, Perplexity, Gemini, Copilot, and Claude
- Simple install via Google Tag Manager — no developer required
What GA4 reports:
What Everywhere shows:
See which properties AI platforms recommend — and to whom
Different AI platforms send different types of visitors. ChatGPT users skew toward discovery and inspiration; Perplexity users are often further along in their research and closer to booking. The per-page, per-platform breakdown shows you which of your properties appear in AI answers and how those visitors behave.
- Per-property breakdown: which pages appear in AI-generated answers
- Per-platform behavior: session depth, time on site, and conversion rate by AI source
- Query-level signals: Perplexity and some AI platforms pass search context in the referrer
- Trend over time: track whether your AI mentions are growing or declining
Top Pages by AI Traffic
/villas/turks-caicos
/guides/caribbean
/blog/best-time-visit
See the AI bots and agents reading your pages
Before an AI platform recommends your properties, its crawlers have to read your pages. GPTBot, ClaudeBot, PerplexityBot, and on-demand agents like ChatGPT-User fetch your content constantly — and none of them show up in JavaScript analytics, because bots don't run JavaScript. Everywhere's server-side WordPress tracking counts every hit, so you can see which AI companies are indexing you and how often.
- Per-bot breakdown: GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User, and 16 more
- Human vs bot split: AI-referred visitors measured separately from AI crawler hits
- Share of traffic: AI sessions benchmarked against your real session totals
- Trend over time: track whether AI attention on your site is growing
AI Bot Hits
2,431
AI Sessions
1,847
"We had no idea 18% of our bookings were influenced by AI answers. That's a channel we were completely invisible to — and now we know exactly what content to optimize for it."
Sarah K.
Director of Marketing, Coastal Collection Properties
Frequently asked questions
How does Everywhere detect AI referrer traffic that GA4 misses?
Three ways. First, when an AI platform passes a referrer (Perplexity, Gemini, and others often do), our lightweight first-party beacon captures and classifies it. Second, when platforms strip the referrer, we detect the UTM parameters they auto-append to their links — ChatGPT tags every outbound link with utm_source=chatgpt.com, which GA4 users rarely have configured. Third, our server-side WordPress tracking additionally counts AI crawlers and agents (GPTBot, ClaudeBot, Perplexity-User) that never appear in JavaScript analytics at all. Because every session is recorded — not just AI ones — your AI share is measured against real totals, not guesses.
Which AI platforms are tracked?
Everywhere tracks 17 AI platforms including ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, You.com, Phind, Kagi, Brave Leo, Mistral, and Google AI Overview — plus 20 AI bots and agents such as GPTBot, ClaudeBot, PerplexityBot, and ChatGPT-User via server-side tracking. The list is updated as new platforms gain meaningful traffic share.
Is AI Traffic Attribution different from the AI Monitoring alerts?
Yes. AI Traffic Attribution is a data dashboard — it shows you which AI platforms send visitors, which pages they land on, and how they convert. AI Monitoring is an alerting layer that watches for anomalies across all your data sources and notifies you when patterns emerge, such as AI traffic surging while organic CTR declines simultaneously. They're designed to be used together.
Do I need a developer to install the tracking tag?
No. If you already have Google Tag Manager on your site (most property management websites do), installation is one Custom HTML tag pasted into GTM with an All Pages trigger — about 2 minutes, no developer needed. Alternatively, add a one-line script tag to your site's head, or on WordPress paste a short server-side snippet that additionally captures AI bot traffic.
Find out where AI is sending you guests.
Two-minute setup. No developer required. Start seeing your AI traffic today.
Free during beta · No credit card required