Google Analytics (GA4)

Know which content drives bookings. Not just traffic.

GA4 data alone tells you what happened. Combined with Search Console, it tells you why. See the full journey from search query to landing page to conversion — and discover which informational content secretly drives your revenue.

3

Unique Insights

Funnel · Click Signals · LLM Traffic

12

AI Platforms Tracked

ChatGPT · Perplexity · Gemini · more

3-layer

Click Analysis

Relevance · Usefulness · Satisfaction

$$$

Revenue Attribution

Per keyword and per page

Booking funnel attribution connects SEO to revenue

Traditional SEO tools measure traffic. Everywhere measures money. By merging GSC query data with GA4 conversion data at the landing page level, you see exactly which keywords and content drive bookings — not just visits.

  • Booking Influence Score: weighted metric combining conversions, revenue, traffic, and engagement
  • Hidden converters: informational pages that don't convert directly but start booking journeys
  • Revenue-per-click: the dollar value of each organic click, per keyword
  • Underperformer detection: high-traffic pages with poor conversion rates

Hidden Converter Detected

Your "Caribbean Travel Guide" has 0 direct conversions but is the entry point for 34% of users who book within 7 days.

Influenced revenue: $4,200/month

/guides/caribbean
Discovery
$12.40/click
BIS: 94
/villas/turks-caicos
Booking
$8.90/click
BIS: 87

Click signal optimization aligns with how Google actually ranks

Google doesn't just count clicks — it measures a quality arc: did the user click, did they stay, and did they stop searching? Our three-layer analysis scores every page on relevance (CTR vs expected), usefulness (engagement normalized by intent), and satisfaction (last-click proxy signals).

  • CTR gap analysis: your actual CTR vs what's expected for your position and intent type
  • Intent-normalized engagement: a 10-second visit to a quick answer is fine, to a travel guide it's not
  • Satisfaction scoring: proxy signals for whether users stopped searching after visiting your page
  • Per-page fix recommendations with one-click AI assistance

Relevance

72

Usefulness

85

Satisfaction

48

Weakest Layer: Satisfaction

Users return to search after visiting. Add FAQ sections and anticipate follow-up questions.

LLM traffic tracking shows what GA4 can't

When someone clicks a link from ChatGPT or Perplexity, GA4 often reports it as direct traffic. When they click from a Google AI Overview, it's lumped into organic. Our detection layer captures the raw referrer and attributes it correctly — across 12 AI platforms.

  • Detects ChatGPT, Perplexity, Gemini, Copilot, Claude, and 7 more platforms
  • Catches Google AI Overview traffic that GA4 misses entirely
  • One-click install via Google Tag Manager — no developer needed
  • Compare AI traffic conversion rates against organic search

AI Sessions

1,247

AI Conv. Rate

4.2%

🤖 ChatGPT487 (39%)
🔮 Perplexity312 (25%)
Google AI Overview198 (16%)
💎 Gemini124 (10%)
"We discovered our travel guides were secretly driving 40% of our bookings. Without funnel attribution, we almost cut the content budget that was generating $50K/month in influenced revenue."

Elena M.

VP Marketing, Island Escapes

See the full picture.

Traffic numbers are vanity metrics. Revenue attribution is the real game.

Free during beta · No credit card required