Stop paying for traffic you could earn organically.
See your paid and organic performance side by side. Find keywords where you're double-paying, discover high-converting paid terms that should become content targets, and keep your ad budget on pace with daily tracking.
3
Core Features
Campaigns · Planner · Budget
10K+
Keywords Per Batch
Volume lookup at scale
Daily
Budget Pacing
Over/underspend alerts
GAQL
Query Language
Full Google Ads API access
Paid vs organic cross-referencing finds hidden waste
For every keyword you bid on, we check your organic ranking. If you're position 3 organically AND paying for ads, that's wasted spend. If you're paying for clicks with no organic presence, that's a content opportunity. The cross-reference table shows both — with a clear action for each.
- Side-by-side paid clicks, cost, and conversions vs organic position and impressions
- Three automated recommendations: reduce paid spend, boost organic, or create content
- Search term report reveals actual queries triggering your ads — many are content opportunities
- AI calculates estimated monthly savings if overlapping keywords rank top 5 organically
Estimated Monthly Savings
$3,500 – $4,200
If overlapping keywords rank top 5 organically
Overlapping KWs
23
No Organic Coverage
17
Keyword Planner enriches every metric with real demand data
Your GSC data shows what you're getting. Keyword Planner shows the total addressable opportunity. We merge both: every keyword in your dashboard gets enriched with monthly search volume, competition level, and CPC — then we calculate the organic traffic value of each ranking in dollar terms.
- Batch lookup: enrich all your GSC keywords with volume data in one click
- Organic traffic value: monthly searches × position-based CTR × CPC = dollar value per keyword
- Discover new keywords from seed terms or page URLs — with volume and competition
- 7-day Neon cache prevents redundant API calls on repeat dashboard loads
Traffic Value = monthly volume × CTR at position × avg CPC
Budget pacing ensures you never overspend or leave money on the table
Set your monthly ad budget and the tracker monitors daily spend against your target. It calculates ideal daily pace, flags deviations, projects month-end spend, and recommends adjusted daily budgets to finish exactly on target.
- Visual pace chart: cumulative actual spend vs ideal trajectory vs budget ceiling
- Per-campaign budget allocation with independent pacing per campaign
- Recommended daily spend recalculated each day based on remaining budget and days
- Automatic alerts via email/Slack if spend goes more than 10% off pace
Budget
$3,000
Spent
$1,847
Pace
+8.2%
Reduce daily spend to $76.90 for the remaining 15 days to finish on budget.
"The paid vs organic overlap analysis found $14K in annual wasted ad spend on keywords where we already ranked #2-3. That more than paid for the tool for the year in the first week."
David L.
Digital Marketing Director, Villa Collection
Frequently asked questions
Is my Google Ads account data safe? Does Everywhere make any changes to my campaigns?
Everywhere connects to Google Ads in read-only mode. We can never modify bids, pause campaigns, or change any settings. All we do is read your performance data and surface insights. Your campaigns remain entirely under your control.
How is organic traffic value calculated?
Organic traffic value is calculated per keyword as: monthly search volume × estimated CTR at your current position × the average cost-per-click for that keyword in Google Ads. This gives you a dollar figure representing what it would cost to buy equivalent traffic through paid search — making the value of your organic rankings concrete and comparable.
What is the difference between paid/organic overlap and cannibalization?
Paid/organic overlap means you're spending money on ads for keywords where you already rank organically in positions 1–5 — you're paying for clicks you'd get for free. Keyword cannibalization is an internal issue where multiple pages on your site compete against each other for the same organic query. Both waste budget but require different fixes: overlap = reduce ad spend; cannibalization = consolidate or differentiate pages.
How does budget pacing work if I have multiple campaigns with different budgets?
Budget pacing tracks each campaign independently. You set a monthly budget for each campaign, and the tracker calculates the ideal daily spend pace based on remaining budget and days left in the month. If one campaign runs hot and another runs light, you get separate recommendations per campaign — not an averaged rollup that hides the real issue.
Make every ad dollar count.
See where paid and organic overlap, find the gaps, and keep your budget on track.
Free during beta · No credit card required